It’s hard to go anywhere, do much of anything or talk to anybody without hearing about Twitter. It’s in the news, the tabloids, even other social sites are espousing the magical, mystical marvels this wonder-Website. For those who aren’t already Tweeting to Twerps, Twhirling or tied to your Tweetdeck, and who may in fact be confused about how to “do this Twitter thing”, here are five tips to get you going.
#1 – Once you’ve signed up for your Twitter account, fill out your profile completely. Put a photo or image up to personalize your Twitter presence. This will make people more likely to “follow” you (more about followers in step 2). Be sure to include your location. If you’re not comfortable listing your home town it’s OK to be more general, for example “The Bayou”, “West Coast”, or “the Lower 48″. You may wish to include, as some people do, your GPS location. You’ll see this regularly as you grow your “follow list”.
#2 - Think of Twitter as having two basic parts: the people you follow (i.e. the people whose updates you read) and the people who follow you – or “Followers” (the people who read your updates or “Tweets“). You’ll want both, and depending on what your goals are, you will have different strategies for growing each of these lists. We’ll focus this segment on “Follows” or those people you Follow. A good way to get started is to find someone you want to follow – for instance, a friend (do this easily by clicking the “follow” button), then search the list of people they are following. Peruse this list to see if anybody interests you. If so, follow them.
#3 – Followers. These are the people who want to read your Tweets. Some people choose to follow everyone that follows them. I follow the majority of my followers but not everyone. I have a couple of loose rules about the “Tweeps” (other Twitterers) I follow. One is that I don’t follow people who are using Twitter as a hardcore sales tool. You can easily determine if someone is doing this by clicking on them and scanning through their Tweets. If I read “gain thousands of new followers in 30 days” or “get a huge discount on Web service” then it’s bye-bye birdie.
#4 – Tweets. These are your status updates. This is what you are saying to your followers and in essence, to the world. Because these Tweets are posted (and can be found) to the Web, mobile devices, applications, etc., keep this in mind when you’re Tweeting. You can delete Tweets, but once a Tweet has been downloaded to say, a mobile device, it can’t be recalled. Some people say, if you wouldn’t be comfortable with your grandma reading it, don’t Tweet it.
#5 – What’s your Twitter agenda? This is really sort of a “part b” from the segment above. Perhaps the most important thing to keep in mind when it comes to Tweeting is to provide relevance to your audience, provide them with something of value. My take on this is that you want to spend about 90% of your time “giving” and 10% “taking” (read: selling, asking, etc.). Don’t bombard your Tweeps with self-promotional messages. Don’t sell to them constantly. And don’t just use Twitter as a vehicle to simply re-message your blog posts or Facebook updates. Give your audience helpful, interesting, or humorous information. Don’t Tweet “Yum! I just had lunch” — but rather “Yum! Great lunch at the Rockin’ Fish in Hermosa Beach”.
One thing I didn’t cover was the “why” of Twitter. Should you do it just because everyone else is? That’s for you to determine after (hopefully) a persistent try. I love Twitter. I think it’s a powerful communication tool that provides instant, in-depth news and information. It’s fun. It’s easy, and it allows access to people you may not otherwise have access to. But you decide for yourself, and please, be sure to let me know how it goes. Feel free to
Tweet or Email me with questions or comment below with your feedback. Good luck and happy Tweeting!